#TIGHTORWIDE | G-STAR RAW DIGITAL CAMPAIGN
BRIEF
Deliver creative concepts & artwork for digital assets, G-Star-RAW campaign: #TightorWide.
CONCEPT
Push the G-star brand by playfully targeting habit. A Social campaign in which we asked people
if they prefer their jeans Tight or Wide. Based on SEO insights & social dialogue, we could target specific audiences..
CREDITS
Arthur Schotsborg: Digital Assets & Social Concepts.
CREATIVE DIRECTION |PHOTOGRAPHY
Ellen von Unwerth
Edwin van den Dungen (AD)