TIGHTORWIDE

#TIGHTORWIDE | G-STAR RAW DIGITAL CAMPAIGN

BRIEF
Deliver creative concepts & artwork for digital assets, G-Star-RAW campaign: #TightorWide.

CONCEPT
Push the G-star brand by playfully targeting habit. A Social campaign in which we asked people
if they prefer their jeans Tight or Wide.  Based on SEO insights & social dialogue, we could target specific audiences..

CREDITS
Arthur Schotsborg: Digital Assets & Social Concepts.

CREATIVE DIRECTION |PHOTOGRAPHY
Ellen von Unwerth
Edwin van den Dungen (AD)

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