Alcohol Sensor – Innovation
BRIEF
Help prevent people from driving after drinking too much alcohol.
CONCEPT
Product placement: a urinal mat with an integrated alcohol sensor.
In cooperation with the Technical University of Delft, we’ve developed a smart sensor that is capable of accurately detecting alcohol in urine.
This means we can address men – who drank too much – using public toilets – in a revolutionary, truly impactful way. By e-display &.or offering them a Uber ride.
Revolutionary both in technique and in points of sale: just before deciding to drive your car….or better not….
Social responsibility moves from rhetoric to action. Its about being at the forefront of socially responsible technology.
CREDITS
Concept: Arthur Schotsborg
Prototype, sensor: Luuk van Langen
Chip Technology: Bert Monna
